Daily Paper x Puma
Global Sports Brand Puma links up with fashion and streetwear brand Daily Paper for the first time, for a collaborative collection that’s rich in heritage and playful in nature. Fusing cultural backgrounds with emphasis on tailoring, the PUMA X Daily Paper collaboration for Spring-Summer ‘17 sees contemporary styles refreshed with bold graphic execution and subtle design details.
The collection’s inspiration stems back to East African origins with Masaai cricketers at the forefront. Styles from PUMA archives are reinvented with clean cutlines, colorblocking, and patterned trims that genuinely reflect the Masaai people and their history on the pitch. Each piece in the collection is decked with rubberized branding, making an already unique piece.